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This Privacy Policy describes how your personal information is collected, used, and shared when you visit (the “Site”) and/or when you engage with Furlong Equipment Services Ltd. 

Your privacy and maintaining your trust is paramount to us. This Privacy Policy is intended to provide you with information about the personal information collected from you and how that personal information is used and shared.  It also sets forth your privacy rights. This Policy is binding to anyone who engages with Furlong Equipment Services Ltd. 

If you have any questions, concerns, or comments you can phone us on +353 (0) 86 172 6001 or email 


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.” 

We collect Device Information using the following technologies: 

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit 
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site. 

Additionally, we use specific actions on our website to collect personal information from you (Contact Information) including but not limited to – your name, email address, and phone number.  We collect these details when you get in touch with us about our products or services by using our contact forms and our sign-up forms.  

When we talk about “Personal Information” in this Privacy Policy, unless otherwise stated, we are talking both about Device Information and Contact Information. 


We use the identifiable Personal Information (Contact Information) that you provide to; 

  1. Communicate with you about an enquiry made via our website (Legitimate Interest); 
  2. Fulfill contracts we might have with you – for example if you provide information through the Site which is later used to make a purchase which may include passing information to third parties to complete necessary actions related to your purchase (Contractual);  
  3. Provide you with information about other products and services we offer that are similar to those that you have already purchased or enquired about (Legitimate Interest); 
  4. When in line with the preferences you have shared with us (i.e. “opt-in”), to provide you with marketing communications relating to our products or services (Consent) 

We may use email communications technologies to determine whether you’ve opened an e-mail communication from us or clicked on a link contained in an e-mail. Collecting information in this manner allows us to gather statistics about the usage and effectiveness of our services and products including our email newsletters and direct marketing communications and to inform our future communications with you by providing you with more personalised communications based on your interests.  

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We also use Device Information for the purpose of remarketing, peronalised advertising and to inform our targeted advertising activities. 


We share your Personal Information with third parties to help us process your Personal Information, as described above. For example, we use Active Campaign to store prospective and current customer details and to power our email marketing communications – you can read more about how Active Campaign uses your Personal Information here: and can unsubscribe at any time by clicking the “Unsubscribe” button at the bottom of any email communication.  We use WhatsApp for website chat & for ongoing customer communications – you can read more about how WhatsApp uses your personal information here: We use Google Ads to serve ads based on your prior visits to our website using “Cookies” (see “Types of Personal Information We Collect” above). Users may “opt-out” of Google’s use of cookies by visiting the Google advertising opt-out page. We also use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here:  You can also opt-out of Google Analytics here: We may display interest-based ads to you when you are using Facebook through a tool called “Custom Audiences”. This tool allows us to personalise our ads based on your browsing history with us. Click here for instructions on how to “opt-out” of Facebook targeted ads.  

We may also share your identifiable Personal Information with designated third-parties to complete necessary actions related to your purchase in order to fulfill contracts we might have with you – for example to arrange payment for and/or delivery of a purchase including “Clover” which we use to accept card payments.

Finally, we may also share your Personal Information to comply with applicable laws and regulations. 


By offering your personal information to us, you are acknowledging that your information could be processed in locations outside of Europe. We safeguard the transfer of personal data by partnering with data processors who adhere to data protection frameworks that the EEA has recognised as providing adequate protection.  

If you engage with our website while outside the country, then our data may be transferred internationally in order to provide you with the correct services. 


As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you and to inform our targeted advertising activities.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at 

You can opt out of targeted advertising by following the links and instructions above.  

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: 


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.   


Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


Personal Information will be retained for the period we consider necessary for completion of the purposes indicated in this Policy or as required by applicable law. The criteria for determining the period of retention include:   

  • We have an ongoing relationship with you; 
  • Personal Information is required for the “Purposes for Processing Your Personal Information”; or 
  • Applicable laws and regulations require us to keep Personal Information. 

We may also be required to keep personal information for a longer period of time, such as in the event of litigation or if we receive a subpoena, search warrant, court order, or other legal process that requires us to keep the personal data. It is retained in accordance with our record retention schedule and with applicable legal provisions.  


By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site. 


If you are a European resident, you have the right to access personal information we hold about you and to ask that your identifiable personal information be corrected, updated, or deleted.  If you would like to exercise this right, please contact us through the contact information below (for Contact Information) or update your Device Information using the links and/or instructions above (for Device Information). You may also request a copy of the identifiable personal information (Contact Information) we hold on file for you in accordance with Art. 15 GDPR 


We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 


For more information about our privacy practices, or if you have any questions, concerns, or comments you can phone us on +353 (0) 86 172 6001 or email 

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